Build stronger community connections through smarter library engagement

Deliver personalized outreach based on patron interests, activity, and library services, automatically and at scale. Vega Promote helps libraries turn everyday communications into meaningful relationships while reducing manual effort for staff. View the roadmap for planned product updates.

Create meaningful connections beyond the library walls

Libraries have more to share than any single newsletter can capture: programs, collections, services, reminders, resources, and opportunities for patrons to get more from their library. 

Vega Promote helps libraries create targeted, personalized outreach using real patron data and marketing automation built for library environments. Staff can segment audiences, automate communications, and deliver timely, relevant content without relying on spreadsheets, manual list management, or disconnected tools. 

Bring patron data and communications together

Vega Promote integrates with Polaris and Sierra, helping libraries connect patron data and outreach in one secure platform. Staff can use current library data to create more relevant communications, manage campaigns more efficiently, and build outreach around the audiences they want to reach. 

Instead of working from static lists or disconnected systems, libraries can use Vega Promote to support more personalized communication across the patron journey. 

Bring patron data and communications together

Vega Promote integrates with Polaris and Sierra, helping libraries connect patron data and outreach in one secure platform. Staff can use current library data to create more relevant communications, manage campaigns more efficiently, and build outreach around the audiences they want to reach. 

Instead of working from static lists or disconnected systems, libraries can use Vega Promote to support more personalized communication across the patron journey. 

Reach the right audience with smarter segmentation

Not every patron has the same interests, needs, or relationship with the library. Vega Promote helps libraries organize and segment contacts using patron data from Polaris or Sierra, making it easier to deliver relevant communications to the right people at the right time.

 

Create audience segments based on demographics, engagement, subscription status, communication preferences, or other patron attributes. Build targeted outreach for specific audiences, exclude contacts when appropriate, and refine campaigns using current data rather than static mailing lists. With flexible segmentation tools, libraries can move beyond one-size-fits-all newsletters and deliver more personalized patron experiences at scale. 

Reach the right audience with smarter segmentation

Not every patron has the same interests, needs, or relationship with the library. Vega Promote helps libraries organize and segment contacts using patron data from Polaris or Sierra, making it easier to deliver relevant communications to the right people at the right time.

 

Create audience segments based on demographics, engagement, subscription status, communication preferences, or other patron attributes. Build targeted outreach for specific audiences, exclude contacts when appropriate, and refine campaigns using current data rather than static mailing lists. With flexible segmentation tools, libraries can move beyond one-size-fits-all newsletters and deliver more personalized patron experiences at scale. 

Reduce manual staff work with marketing automation

Many library communications rely on manual processes: building lists, scheduling emails, following up with patrons, and managing recurring outreach. Vega Promote helps libraries turn those repetitive tasks into automated workflows based on patron activity, interests, and lifecycle milestones. 

Welcome new cardholders, promote relevant events, share targeted recommendations, send reminders, and deliver follow-up communications automatically. Staff spend less time managing campaigns and more time supporting the communities they serve. 

Reduce manual staff work with marketing automation

Many library communications rely on manual processes: building lists, scheduling emails, following up with patrons, and managing recurring outreach. Vega Promote helps libraries turn those repetitive tasks into automated workflows based on patron activity, interests, and lifecycle milestones. 

Welcome new cardholders, promote relevant events, share targeted recommendations, send reminders, and deliver follow-up communications automatically. Staff spend less time managing campaigns and more time supporting the communities they serve. 

Create communications patrons want to read

Great outreach starts with great content. Vega Promote helps libraries create visually engaging emails that highlight programs, collections, events, services, and community initiatives in ways that capture attention and encourage action. Built-in templates and design tools make it easy for staff to create consistent, branded communications that support engagement across the patron journey. 

Create communications patrons want to read

Great outreach starts with great content. Vega Promote helps libraries create visually engaging emails that highlight programs, collections, events, services, and community initiatives in ways that capture attention and encourage action. Built-in templates and design tools make it easy for staff to create consistent, branded communications that support engagement across the patron journey. 

Manage Contacts

Users can make changes and edits to contact records directly and view the contact campaign history to see which emails they received and engaged with.

Measure what matters

Gain visibility into campaign performance, patron engagement, and communication trends through built-in reports and analytics. Use data-driven insights to improve outreach strategies and better connect with your community.

Branded email templates

A library of free custom templates, fully branded with your logo and colors, helps you get started quickly. Build email newsletters, create campaigns, and send helpful touchpoints to stay in front of your audience.

Smart automations

Once you have automations, this view maps all your automations as one live network - the triggers that start each one, the tags, fields, and webhooks that link them together, and the emails and SMS they send.

Works with:

  • Polaris
  • Sierra
  • Vega LX
    • Vega Discover
    • Vega Program
    • Vega WebBuilder

FAQ about Vega Promote

What is library marketing automation?

Library marketing automation helps libraries deliver targeted communications to patrons and community members based on audience segments, interests, behavior, or lifecycle milestones. Instead of manually managing mailing lists and recurring outreach, staff can automate personalized communications at scale.

How can libraries improve patron engagement?

Libraries can improve patron engagement by making communications more relevant, timely, and personalized. Targeted outreach can help increase awareness of programs, promote collections more effectively, and strengthen connections with patrons based on their interests and needs. 

What is Vega Promote, and who is it designed for?

Vega Promote is an email marketing automation solution for libraries. It helps staff create more relevant, personalized communications through audience segmentation, targeted campaigns, and automated outreach. 

Does Vega Promote integrate with Polaris and Sierra?

Yes. Vega Promote integrates with Polaris and Sierra, bringing patron data and communications together in one environment. This helps staff create more accurate audience segments, automate communications, and manage campaigns using current library data.

How does Vega Promote help library staff save time?

Vega Promote helps reduce manual effort through automation, audience management tools, templates, and reusable campaign workflows. Staff can spend less time managing repetitive communication tasks and more time supporting patrons and community needs.

Can libraries match their branding in Vega Promote emails?

Yes. Vega Promote includes design tools that allow libraries to customize colors, layouts, and images so emails reflect the library’s branding. Communications can be created for both desktop and mobile viewing.

Does Vega Promote support Vega Discover showcases and other Vega LX tools?

Yes. Vega Promote works with Vega Discover, Vega Program, and Vega WebBuilder, helping libraries create connected marketing campaigns across the Vega LX ecosystem. 

Is Vega Promote secure for patron data?

Vega Promote operates within a secure library-focused ecosystem and supports responsible management of patron information through direct integrations, automated compliance processes, and secure data handling practices. 

What should libraries look for in email marketing software?

Libraries often need more than a tool for sending newsletters. The right solution should help staff segment audiences, personalize outreach, automate communications, and measure engagement using library-specific data. Vega Promote brings these capabilities together to support more relevant library communications and stronger community engagement. 

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