Meet our executive leadership team.

As Innovative’s Senior Counsel, Shawna leverages her specialties in corporate law and contract negotiation to effectively bridge internal and customer-facing business relationships. 

Shawna graduated with honors from UC Santa Barbara with a double major in Biology and Environmental Science. She launched her career heading web production for Cabrillo East Media, went on to purchase the business in 2002, and emerged as a significant community leader, serving as the youngest President in the 75 year history of the Junior League of Santa Barbara. Shawna studied Law at the University of Washington, interning for the school’s Entrepreneurial Law Clinic, Amazon, and Intellectual Ventures. Her 23+ years of professional experience includes managing Expedia’s $225M external contracting business before joining Innovative Interfaces in 2017.

As a degreed librarian, Tom holds personal appreciation for the challenges and goals of librarians and libraries.

After more than 40 years working with libraries, Tom is well-suited to advise all operations of our organization on the unique needs and opportunities for libraries and their patrons. His experience includes 25 years with Innovative, 2 years as a consultant for OCLC, and running his own consultancy, where he and his partners helped libraries operate and grow with a patron focus. He’s proficient in the best practices of ILS/LSP procurement, library workflows and operations, resource sharing and discovery technologies, and library market sizing and analysis. Tom holds a B.A. in International Relations from American University and an M.L.I.S. from the University of Maryland.

Toni and the global teams she leads are known to take initiative, drive innovation, and seek efficiency, to the benefit of our solutions and the people that use them.

Toni joined Innovative in 2019, bringing with her 20 years of success developing strategies, roadmaps, and exceptional user experiences for the product lines of companies such as LexisNexis, Covalex, and Intapp. She’s honed skills across the product development cycle including research, wireframes, prototypes, testing, and analysis. Her curiosity and energy have served her well as she enthusiastically embraces her role at Innovative, producing and modernizing technology that helps our customers achieve their visions and goals. She holds a B.S. in Education from George Fox University.

Raena’s strategic leadership ensures our sales team delivers the effective, innovative library management solutions our customers deserve.

A tireless advocate for the future of libraries, Raena brings efficiency, insight, and inspiration to Innovative’s sales force, ensuring the solutions we implement empower libraries to deliver the best possible service to their patrons. Her career in sales spans almost two decades and includes experience building and training teams in sales, sales operations, and business development. Prior to joining Innovative in 2016, Raena worked in highly regulated industries and appreciates the advantages of establishing and achieving high standards. She holds a B.A. from UC San Diego and an MBA from California Lutheran University

Lisa’s 25 years of experience helps translate customer insights and trends into marketing programs that enable libraries to achieve extraordinary results.  

Lisa is a strategic marketing leader with expertise in libraries spanning from primary to tertiary markets.  Her work in the library information and education sectors includes consulting, marketing, product management, and training.  Known for her collaborative nature and strong partnership development, Lisa is adept at effecting positive change to improve the customer journey. She is a true advocate for libraries and learners and values the meaningful experiences and achievements our shared development process creates. Previously both an APAC regional and worldwide field marketer for ProQuest, Lisa contributes an insightful global perspective to Innovative’s marketing practices.  She holds a B.A. from Purdue University and an MILS from the University of Michigan.