Innovative Expands Patron Engagement Offering with Digital Marketing and Event Management Solutions

Clarivate unveils two new Vega Library Experience (LX) modules, signaling a commitment to modern solutions for public library challenges


London, U.K. March 22, 2022 – Innovative, part of Clarivate plc, (NYSE:CLVT) today announced the expansion of the Vega Library Experience (LX) platform for better patron engagement through Vega Promote for digital marketing and Vega Program for event and room management. Both have been designed specifically for public libraries, with input from librarians. Vega LX is a cloud-based suite of solutions that works to create more personalized interactions between libraries and their patrons.

“Together, these tools offer libraries a chance to reach, engage, and inspire patrons,” said Toni Minick, Vice President of Product Management for Innovative. “Vega LX is not just a response to market needs, but to the growing fundamental changes to library usage that have been spurred on by advancements in technology. We believe every library deserves easy-to-use, modern tools that integrate with their existing systems.”

Implemented by Public Libraries

The Vega Engagement Development Partner program advances products through advisory discussions, usability testing, and beta testing with library partners. Three libraries have partnered with Innovative to develop Vega Promote and are currently using the system: The Ferguson Library in Connecticut, Central Arkansas Library System in Arkansas, and BCCLS library consortium in New Jersey.

Vega Promote and Vega Program

Vega Promote is a digital marketing tool that enables libraries to manage email marketing campaigns, configured for librarians to manage integrated library systems and marketing contacts. The simple, intuitive interface enables library staff to easily design and schedule emails, to communicate at scale with their community and tailor their communications for specific audiences. At launch, libraries using Vega Promote will be able to tag and segment contacts, create email templates, insert images from a photo library with over four million free stock photos, and schedule and send email campaigns. Promote also includes the ability to insert clickable Vega Discover showcases (book carousels) with book cover images into Promote emails.

Vega Program helps libraries manage the online aspect of the creation, promotion, registration and execution of events. Developed by and for librarians to simplify event and room management, it gives library staff the tools they need to successfully orchestrate and advertise their programs to the community. Vega Program focuses on enhancing the library experience for both users registering for programs and library staff managing those programs. For patrons and guests, Program offers a responsive public calendar with individual event landing pages where users can search or filter upcoming events and register using their patron account. For library staff, Program is designed to give full control of events and room bookings through powerful administrative tools that include easy event set up, attendee communications and built-in marketing processes. Some first-released features include the ability to export automated event fliers and brochures, waitlist handling, and payment and refund integration with Stripe.

The Vega Library Experience (LX)

These two new modules, combined with Vega Discover, create a strong and robust approach to patron engagement for public libraries through the Vega Library Experience (LX) platform, offering three modern, responsive, web-based solutions to help libraries engage staff, patrons, donors, and community members in an immersive library experience.

The Vega Library Experience (LX) suite is an ultramodern, cloud-based platform to enable public libraries build better patron relationships. Vega LX offers libraries a unified solution for managing their full range of materials, programs, and services and developing ongoing relationships with patrons and community members. Vega LX enables libraries to engage with users across multiple channels, all while keeping patron data secure, and providing one application where staff can easily manage end-to-end processes.

All Vega LX modules are available for Sierra and Polaris libraries. To learn more, visit our website or contact Innovative for a demo.


About Innovative

Innovative, part of Clarivate, provides leading technology solutions and services that empower libraries and enrich their users worldwide. Innovative offers one of the most comprehensive portfolios of library automation products on the market today, serving academic, public, national, corporate and special libraries and consortia. Headquartered in Emeryville, California, Innovative has a global presence—serving thousands of libraries in 66 countries and offices worldwide.

About Clarivate 

Clarivate™ is a global leader in providing solutions to accelerate the pace of innovation. Our bold mission is to help customers solve some of the world’s most complex problems by providing actionable information and insights that reduce the time from new ideas to life-changing inventions in the areas of Academia & Government, Life Sciences & Healthcare, Professional Services and Consumer Goods, Manufacturing & Technology. We help customers discover, protect and commercialize their inventions using our trusted subscription and technology-based solutions coupled with deep domain expertise. For more information, please visit

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