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Webinar: Promote more than programs with Cordelia Anderson

February 6 @ 11:00 am - 12:00 pm EST

The majority of library budgets are spent in three areas: staff, collections, and space. So why do we spend the bulk of our marketing efforts on events and programs?

In this session, Cordelia Anderson will review how marketing and communications are essential to supporting and communicating a library’s strategic priorities and explore how this broader approach can help to strengthen your library’s reputation and brand.


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