Marketing and communication tools for libraries

Digital marketing automation designed for you

 

Libraries have so much to share with their communities, from event invitations and program updates to new materials and service changes. With Vega Promote, your team can easily design, schedule, and send targeted messages that reflect your library’s voice while keeping patron data secure.

• Build email messages that reflect your library’s unique brand. Your team can design professional, visually engaging emails for desktop or mobile without needing a graphic designer or coding skills. Use images from our extensive free database and easily customize layouts, colors, and fonts to match your library’s look and feel. Consistent branding helps reinforce your library’s identity and communicate what it stands for in every message you send.
• Smart design tools simplify your work. Create and save custom email templates to use while crafting your email campaigns in Vega Promote. Libraries can also save “Design Blocks” within the email editor to drag and drop common elements (such as headers, contact information, and hours of operation) directly into templates and new email campaigns, helping your team work faster and maintain a consistent look across all communications.
• Free image library. Access a free library of more than 4 million high-resolution images with Vega Promote. All images are licensed for use in your emails, making it easy to find the perfect visual for any message. Simply search the image database and insert images directly into your email designs to create engaging, professional-looking communications.
• Tag and segment contacts.With Vega Promote, you can create interest categories such as “gardening” or “children’s programs” to organize patrons into groups. This makes it easy to tailor your messages and send targeted emails that match each segment’s interests.
• Manage all your contacts in one secure platform.Vega Promote integrates seamlessly with Polaris and Sierra, giving your library a single, unified view of every contact. No need to build, export, or import multiple lists across different systems. Simplify your communication and keep everything in one place.