The Race to Improve Library Engagement: An Interview with Raena Morrison
No one talks to librarians more than Innovative VP of Sales for North America Raena Morrison.

Her invaluable insights often end up integrated into the Innovative product roadmap, as her work allows her to spot potential gaps or opportunities in the library marketplace.

Recently, we spoke with Morrison about what libraries need to consider as they explore the new normal.

“The challenge since the start of the pandemic has been how do you pull in members of the community who might never set foot in your four walls?” Morrison said.

Read our interview with Morrison and hear what advice she has for libraries in 2022.
Vega Program & Promote 
Recently, we announced the release of two new modules within the Vega Library Experience (LX) platform: Vega Promote for digital marketing and Vega Program for event and room management.

Both Vega Promote and Vega Program have been designed specifically for public libraries, with input from industry leaders.

Vega Promote is a digital marketing tool that enables libraries to manage email marketing campaigns, configured for librarians to manage marketing contacts alongside their ILS contacts.

Vega Program helps libraries manage the online aspect of the creation, promotion, registration and execution of events.

The Vega LX platform is a cloud-based suite of solutions that works to create more personalized interactions between libraries and their patrons.

In 2020, Innovative launched the first module of Vega LX: Vega Discover. This ultra-modern discovery tool was designed to unlock the potential of your ILS data to provide patrons with a unique, personalized library experience. Earlier this year, we expanded this resource with Vega Guide for Discover, which allows libraries to easily post announcements on Vega Discover without any additional coding skills or requests to Innovative.

Learn more about Vega Promote and Vega Program.
The Vega LX Platform At a Glance  

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IUG 2022
April 5-8, 2022, the Innovative User Group will meet online for their 30th annual conference, and you’re invited!

This year's keynote speaker is #1 New York Times bestselling author David Epstein. His book, Range: Why Generalists Triumph in a Specialized World was shortlisted by the Financial Times in 2019 for their Business Book of the Year award.

You need to be an IUG member to attend the conference, but your entire library can join for a very reasonable fee.

Registration, and a preliminary list of conference events can be found now at innovativeusers.org.
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What People Are Saying

“We are always in pursuit of better ways to both engage people more deeply with library services and maintain our commitment to patron privacy, as well as avenues to connect people with great content that they may not have otherwise found to further demonstrate the value of their library. That’s core to the design of Vega and we believe our patrons and staff will embrace the new solution”
- Travis Bautz, Executive Director at MidPointe Library System in Ohio

Additional Resources

Upcoming Events & Webinars 

Sierra 5.4 Quick Hits

April 21, 2022, 11 a.m. ET

Come see an overview of all the great new features in Sierra 5.4, which we released in November 2021. Highlights include workflow improvements to clear Headings Reports, globally purging charges by AFTER dates, suppressing Auto Notices when the library is closed, batch updating hold pickup dates, and more.

Library Marketing Strategies That Get Results: On Demand
Cordelia is a seasoned marketing and communications executive with 20+ years of experience. In this webinar Cordelia:

  • Discussed how shifting from promotion to engagement will strengthen your marketing
  • Shared perspectives on social media and email marketing
  • Gave examples of successful library marketing strategies
  • Offered tips and suggestions that you can bring back to your library

Polaris Quick Hits On Demand
Watch an overview of all the great new features in Polaris 7.1, which we released in January 2022. Highlights include support for purchase order, invoices, suppliers, fiscal years, funds and printing spine labels in Leap.


Latest Blog Posts

The Race to Improve Library Engagement: An Interview with Raena Morrison
Raena Morrison, Innovative North American VP of Sales, reflects on the symbiotic relationship between libraries and vendors. 

Innovative Expands Patron Engagement Offering with Digital Marketing and Event Management Solutions
Announcing the latest expansion of the Vega Library Experience (LX) platform. Improve patron engagement through Vega Promote for digital marketing and Vega Program for event and room management.

Libraries Can Now Offer Online Users Automated, Personalized Tours with Vega Guide for Discover from Innovative, part of Clarivate
Innovative is pleased to announce the release of Vega Guide for Discover, which allows libraries to easily post announcements and user tours on Vega Discover without coding skills. 

Innovative Mobile Brings the Power of Vega Discover to the In-app Experience
Library users can now find the Vega Discover features they enjoy and expect from their online library catalog, such as work-level roll ups, within the Innovative Mobile app.

Vega LX Data Handling Undergoes SOC2 Examination
Vega LX's data handling has undergone examination using the industry standard SOC2 certification.


Previous Vega Insider Newsletter Issues

Our monthly newsletter is filled with news and insights on all things Vega. If you've missed any of the previous issues, you can read them here.

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Innovative Interfaces, Inc., 1900 Powell St., Suite 400, Emeryville, CA 94608
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