At Innovative, from Clarivate, we’ve been celebrating Library Marketing Month each November.
It’s a chance to recognize the creativity, storytelling, and strategy behind every campaign that connects libraries with their communities.
To mark the occasion, we’ve compiled a list of our top 10 resources and influencers for 2025, from webinars and tools on our website to voices shaping the future of library engagement, such as David Lee King, Marshall Breeding, Mychal Threets, and Angela Hirsch.
These resources reflect the innovation and passion driving how libraries reach their audiences today, and they’re a great place to find ideas, inspiration, and practical tools for your next campaign.
1.Tool Spotlight: Vega Promote
Created specifically for libraries, Vega Promote helps staff design and send branded newsletters, event invitations, and announcements. All connected to your patron data.
With integrated analytics, you can measure engagement, refine messaging, and reach the right readers at the right time.
Learn more: https://www.iii.com/products/vega/promote/
2.Webinar Series: Innovative Webinars 2024
Revisit our most popular webinars from 2024, featuring library professionals sharing creative outreach strategies, program promotion ideas, and real-world results.
Watch here:https://videos.clarivate.com/watch/ugaiJ8fqDc2sQFXJFJzKEQ
3.Webinar Series: Innovative Webinars 2025
Our 2025 lineup continues the momentum with sessions on data-informed communication, audience segmentation, and the evolving role of marketing in library engagement.
Watch here: https://videos.clarivate.com/watch/eLDH3bzq45Fp5X3AfnYaSr
4.Discoverability Made Simple: Vega Discover
Your catalog is one of your strongest marketing tools. Vega Discover makes it easier for patrons to find and fall in love with. Your collections through intuitive search, clean design, and personalized recommendations.
A seamless discovery experience supports every marketing effort by connecting users with what they’re looking for, faster.
Learn more: https://www.iii.com/products/vega/discover/
5.Community Connection: Innovative User Group (IUG)
Marketing doesn’t happen in isolation. The Innovative User Group connects library professionals who share their best practices, campaign ideas, and communication tips. Join the discussion and learn from peers shaping the future of library engagement.
Learn more about IUG: https://innovativeusers.org/
6.Event Promotion Made Easy: Vega Program
Events are one of the best ways to engage patrons, and the Vega Program makes it simple to manage and promote them.
Libraries can create and share events, integrate them with newsletters or Vega Promote campaigns, and encourage registrations with ease.
When events are discoverable and connected, your marketing reach grows effortlessly.
Learn more about the Vega Program: https://www.iii.com/products/vega/program/
7.Case Studies & Testimonials
Libraries worldwide use Innovative tools to improve engagement and streamline communication. Explore stories of institutions that turned data and creativity into meaningful patron connections.
Access all the case studies: https://www.iii.com/whats-new/
8.Events & Webinars Calendar
Stay ahead of new ideas all year long by following our Events & Webinars section.
You’ll find upcoming sessions on outreach strategies, marketing automation, and success stories from libraries just like yours.
Check out the upcoming event or webinar: https://www.iii.com/events/
9.Newsletter & Learning Resources
Sign up for our newsletter to get updates, upcoming webinars, and marketing success stories delivered to your inbox.
It’s an easy way to stay connected and keep your marketing inspiration flowing.
Access all the rescues here: https://www.iii.com/resources/
10.Marketing Influencers to Follow
Stay inspired by following thought leaders who share valuable perspectives on library communication and technology:
- David Lee King – Digital services expert and speaker on user experience and marketing for libraries.
- Marshall Breeding – Analyst and author who tracks innovation and engagement trends across the library technology landscape.
- Angela Hirsch – Creator of The Library Marketing Show, focused on practical marketing advice for librarians.
- Mychal Threets – Library advocate and storyteller known for promoting joy and community through social media.
Celebrate Library Marketing Month
Whether you’re launching a campaign, testing a new tool, or simply sharing your story — take time this month to celebrate your creativity and impact.
Use #LibraryMarketingMonth to spotlight your campaigns, share ideas with peers, and recognize the power of marketing in shaping stronger, more connected communities.
Because behind every great library story, there’s a marketer making it happen.