We frequently hear from public libraries about the challenge to spark engagement with new (and younger) members of their communities. Library staff like Emily Jackson (LibraryTok influencer and Creative Marketing Manager for Dallas Public Library) are embracing TikTok as a fun and free way to generate excitement for their library. TikTok videos, popular with teens and young adults, can be produced at the library with a modest amount of staff time and no special equipment.
We were fortunate to host a webinar with Emily to highlight the value of using this trending social media platform to showcase your library’s people, services, and collections.
Thank you, Emily, for such an inspiring, informative, and entertaining session!