Marketing Specialist
DEPARTMENT: Marketing
JOB CODE: MS
LOCATION: Emeryville
Innovative Interfaces (www.iii.com) is a leading provider of integrated library management solutions. Its flagship product, Millennium, provides a total solution to a library’s information technology needs. Founded in 1978, Innovative’s customers include thousands of libraries in over 40 countries. Privately held, Innovative is headquartered in Emeryville, California with offices around the world.
Overall Summary
The Marketing Specialist position is responsible for creating and conducting marketing activities that support the Innovative Product and services portfolio. On a program level, this position plans and conducts marketing programs and tactical activities. Position entails responsibility for marketing program and product/event performance and tracking and is intended to be a significant creative source for market development strategy.
Responsibilities:
• Product marketing communications in support of assigned products and events including print (collateral, data sheets), web (web site, blog, email), and social-based (Twitter, Flickr) media.
• Produce responses to requests for information, requests for proposals and other customer inquiries specific to areas of product/information responsibility.
• Support tradeshow and user events. Assist with promotions, collateral development and productions, event logistics, booth preparation/setup/teardown and support.
• Compile and maintain competitive databases; conduct primary and secondary market research involving competitive analysis and customer case-study interviews.
• Contribute to creative brainstorming sessions and work interdepartmentally on projects as required.
Requirements:
• 3-5 years corporate B2B marketing experience; ideally with experience in library automation, information technology or related fields.
• Bachelor’s degree in Marketing or Information Science (or related field) required. Masters of Library Science a plus.
• Mastery of the English language and demonstrated experience in developing original, creative, and compelling copy for a variety of purposes, media and audiences. Experience at writing content for the Web a plus.
• Experience in Marcom concepting and development.
• Be highly organized, detail-oriented, responsible, self-directed, and able to work effectively in team environments.
• Basic office software (Word, Excel, PowerPoint, internet search/navigation tools).
• Solid working knowledge of Quark, Illustrator, Photoshop, Acrobat and HTML.
• Ability and willingness to travel.
Reference job code MS
Location: Emeryville
Innovative Interfaces is an Affirmative Action/Equal Opportunity Employer EEO/AA/F/H/V
Please fill out an application if you are ready to submit a résumé.
